In order to amplify the awareness of H-TWO-O rebranding campaign, it is crucial to understand the current pain-points of the brand’s target audience.

Haribo recently launched Haribo Happy Grapes - a new product that is specially formulated and curated to fit the taste and preference of the Asian market.

With growing competition of formula milk brands shouting out on functional benefits and the rising buzz amongst consumers on their concerns of changed packaging and formulation, the brand looked to Mashwire for strategies to build affinity with consumers, encouraging them to try out NAN.

As a household name, Singaporeans across various generations are familiar with Yeo’s brand.

With over 120 years in the local beverage scene, Yeo’s has been a brand that is familiar with many Singaporeans since young.

In conjunction with Yeo's Chrysanthemum Tea (CT) Month, Mashwire supported the brand to launch a campaign video.

The impact of the Covid-19 pandemic has accelerated changes amongst the target audience as it affected not only people’s way of life, way of consuming information, livelihood, but also implicated people’s mental health globally.

Yeo's wished to ride out of the growth disruption with their learnings from last year’s successful NDP association.

Partnering with Yeo's to push their Yeo's Soy Bean Drink as the chosen beverage to target Ramadan month, we brought the classic beverage closer to the hearts of many Singaporeans who have celebrated Ramadan and Hari Raya through a variety of activations.